Poster printing is a great way to advertise your business. Posters are very versatile, and they can be used to hang up as an advertisement or passed out directly to your clients. If you want a way to make your posters stand out from the rest, consider using four color printing.

One-of-a-kind design

Four color posters are one-of-a-kind. They are eye-catching to look at, and the posters can be used nearly anywhere. Larger posters can be displayed in shop windows or hung up for trade shows. Smaller posters can be used as gifts with purchase or souvenirs from an event.

This is generally designed to give you high-quality prints of a larger size. Printing is usually larger than 11″x17″. Depending on what you plan on using the posters for, you can also enhance their appearance by laminating them or mounting them for display.

The printing process

Large format poster printing is often performed on a special inkjet color printer by a professional poster printing company. The printers are large enough to print extra large posters and banners, and they use ink that creates quality images ideal for both indoor and outdoor printing. For clear images, 1200 dots per inch is how the color is applied, allowing for vibrant images. The printers can also handle a wide variety of materials, including paper vinyl, poster wood, photo satin, and more. Some poster printing companies may even print on fabrics and fine art canvasses.

Designing your poster

For the most effective four color poster printing, you will need to use software specifically designed for it. Software simplifies the process by making sure that the graphics and fonts are appropriate for the larger scale of poster printing. If you do not have the applicable software already, talk to your printer. Many printers will offer design services to create a beautiful poster based on your specifications.

Just like with smaller printing jobs, you should always be sure to proofread your final product before starting the poster printing process. Make sure that the colors are what you expected and that everything is spelled correctly, contact information is visible, and the design looks exactly how you want it. Remember, once printed, the only way to correct your poster is with a second printing.

Choosing your colors

When commissioning four-color poster printing, you will want to choose colors with meaning. If you are using photographs, then you want prints that look realistic and life-like. If you are using your company’s logo, then you need to make sure that the final product matches your logo. Keep in mind that the colors you see on your computer screen may vary from the final product. Because of this, it is important to talk to your printer about their color options. Ask for samples if possible to help find the color that is right for you.

Four color poster printing is a great way to create a lasting impression with your clients. If you want something that is larger than life and impressive to your customers, this is an excellent choice.

By: Frank Salsa

Be warned, many people commit mistakes in poster printing, especially if it is their first time. It is only natural of course to make mistakes, but it is a good idea to be forewarned as to what the most common mistakes are. The more you know early on about the wrong kind poster printing, the fewer mistakes you will commit when it is time to send those designs to the poster company. So, for your reference, below are the worst printing mistakes people commit in poster printing.

The wrong paper

The poster paper is an important property of color posters that some people just ignore. They do not know that the poster paper directly relates to their posters durability and endurance against weathering factors. Choose the wrong kind of paper and your posters will deteriorate and tear easily within a few days, to the detriment of your poster printing campaign. So if you are planning on using outdoor posters, or posters for public viewing, it is best to choose the right paper that is tough and resistant.

The wrong size

Size also matters in printing posters. Choose the wrong size and you will not be able to spread your message easily. Many people commit the common mistake of printing posters that are just too small. They may look alright once you print them, but when you post them in public, usually it is just too small for all people to see. The technique though in deciding the correct size, is simply by observing what size posters usually are in a location. With that as your guideline you can try to match or at least enlarge your own posters a bit for maximum impact for those locations.

The wrong color

Many people also print their posters with the wrong color style. Some, to save money, only use black and white posters, or spot colors to only a few areas of the design. This is not really recommended since a poster is a very visual medium. Full color is really the only way to make a poster work. Otherwise, it will always look simple and ineffective.

The wrong printer

Next, the great big mistake that some people do is to print with the wrong poster company or printer. Some printers are better than others and if you do not do your homework correctly, you might get stuck with a printer that has almost no special printing skills, with no eye for quality. That is why it is important to research and analyze a printing company before you really hire them to do work.

The wrong price

Finally, the worst mistake of all is if you pay for a color poster with a wrong and expensive price. The price of printing posters should be well affordable to most people and businesses. Paying the wrong price is just uneconomical and of course unfair for most people. Try to compare all current poster printing prices across printers by looking at online prices. This should give you a nice idea of the prevailing printing prices and the firms that offer the best affordable price.

So there you have it. The common mistakes in poster printing and some suggestions on how to avoid them. Hopefully you will not be those people who waste money and time with the wrong kind of poster printing.

For comments and inquiries about the article visit: Poster Company

By: Janice Jenkins

Posters are everywhere. Most consumers have become so used to their presence in stores, restaurants, medical offices and every public space, that they almost forget they are there. This does not mean that a well-designed poster will go unnoticed, but it will require a large size and sharp colors to catch a consumer’s attention.

What kind of big color posters are available from a printer? Remarkably big color posters can come in some “standard” sizes, and they are also available in almost unlimited sizes as well. This is because many high quality printers will purchase jumbo printing equipment that is capable of producing banners of great size, and which can also create beautiful glossy posters as well.

A brief listing of what printing options are currently available for big color posters would include the traditional 11 inch by 17 inch posters that are usually mounted on a foam or corkboard backing. There are also 36 and 48 inch wide papers that can be printed to almost any length desired.

Of course big color posters are not banners and should not be designed to hang outdoors in all kinds of weather. They can however be designed for hanging anywhere indoors and all year round.

How does someone design a big color poster? Like all custom print jobs, a poster will require the correct file format. It is important to determine what the printer will need before beginning to design the job, but most printers will all have one, two, three and four color printing options available for posters.

Additionally, a big color poster might also be able to have photographic images as well as graphics and unique fonts incorporated into the design, but this is something that must be discussed with the printer before the files are created. It is important to remember that not all images or graphics will reproduce well when “blown up” to such jumbo sizes as those on posters, and if the quality of the file is not appropriate to the printing job the printer will let the customer know right away.

When considering one of the smaller poster sizes it might be good to note that there are many different colors and weights to the stock used, and this could add some real emphasis to a poster printing job. For example, a simple poster intended to advertise a special event might really “pop” if printed on a bolder colored stock such a gold or salmon color.

What if I want only a single copy of my big color poster? There are many commercial printers who are happy to extend a special price for a single, over-sized print job such as a big color poster. Many commercial printers are happy to send paper samples and electronic copies of past jobs to demonstrate the capabilities of their presses, and this is always a good idea to request.

There are many printing options for those who need big color posters and they can be a great deal of fun to design and create.

By: David Granoff