There are all sorts of means to promote a cause, an idea, product or a service. There are various promotional tools and gimmicks out there. There are raffles, games, events and then there are aggressive campaigns that involve television and radio. But for all these, 27×39 poster printing remains as a must for campaigns.

No matter what you campaigns are, if you’re looking for a wider or a more general audience base, then 27×39 posters printing it is. Use posters that can command attention without duly trying hard to do so.

Just place 18×24 sized posters in the most favorable locations and it’ll surely get the attention it needs.

If you are to launch a poster campaign, you need to prepare so you’ll put this investment into good use and gain optimum potential.

Here are a few things you should know in order to get you started. Make these considerations and try to see how else you can improve your poster printing project.

1. Study your printing options.

Offset 27×39 poster printing is the most economical choice for printing, provided your posters reasonable size and the quantity you can get for it. The paper stock choice for this is 100lb. Gloss Text or 100lb. Gloss Cover.

If you want a poster with more body and would hold up well even though it is just hanging in thin air, then go for 100lb. Gloss Cover. If you want something that is lighter to haul around, then opt for the 100lb. Gloss Text.

2. Check your locations.

Locations are always important since you seek to reach out closer to your audience. By determining where most of your audience are then you can set up and make reservations in malls and the like.

3. Check your competition

If you are confident about your campaign and of your concept, it wouldn’t hurt perhaps to challenge your competition. Post your posters wherever your competition goes. This is a business tactic since you are after the same audience.

4. Make friends.

If you have a means to promote your posters elsewhere, but to the same target market, you can do so by joining forces with a non-competitive product that has the same target audience.

5. Frame or no Frame?

There are various ways you can hang up your posters. You can tie them up, you can paste them on walls, you can frame them up, you can put them on easels and what have you. Just make sure you have adequate materials to work with your posters.

6. Avoid small details.

Your working on a big material here, which would like be viewed at afar. You might want to use bolder details and not small ones which wouldn’t be visible at all. Make important text more legible too.

7. High-impact

Just because your posters are sized at 27×39, it doesn’t mean that you would have to fill and cram the entire thing. Observe balance and the rules of composition. Do not fear this space and don’t try to make it look too busy.

Notice how posters have more impact with clean lines and ample space? It’s because it leads the eyes to concentrate on the most important message of your poster.

Make your campaigns are all the more successful with these ideas. Print in full color for your 27×39 poster printing and get truly eye-catching posters. Get luscious prints that are visually stunning and expressive by ensuring that you acquire a professional printing company. Do this and everything else will fall into place.

By: Carla San Gaspar

Posters are everywhere. Most consumers have become so used to their presence in stores, restaurants, medical offices and every public space, that they almost forget they are there. This does not mean that a well-designed poster will go unnoticed, but it will require a large size and sharp colors to catch a consumer’s attention.

What kind of big color posters are available from a printer? Remarkably big color posters can come in some “standard” sizes, and they are also available in almost unlimited sizes as well. This is because many high quality printers will purchase jumbo printing equipment that is capable of producing banners of great size, and which can also create beautiful glossy posters as well.

A brief listing of what printing options are currently available for big color posters would include the traditional 11 inch by 17 inch posters that are usually mounted on a foam or corkboard backing. There are also 36 and 48 inch wide papers that can be printed to almost any length desired.

Of course big color posters are not banners and should not be designed to hang outdoors in all kinds of weather. They can however be designed for hanging anywhere indoors and all year round.

How does someone design a big color poster? Like all custom print jobs, a poster will require the correct file format. It is important to determine what the printer will need before beginning to design the job, but most printers will all have one, two, three and four color printing options available for posters.

Additionally, a big color poster might also be able to have photographic images as well as graphics and unique fonts incorporated into the design, but this is something that must be discussed with the printer before the files are created. It is important to remember that not all images or graphics will reproduce well when “blown up” to such jumbo sizes as those on posters, and if the quality of the file is not appropriate to the printing job the printer will let the customer know right away.

When considering one of the smaller poster sizes it might be good to note that there are many different colors and weights to the stock used, and this could add some real emphasis to a poster printing job. For example, a simple poster intended to advertise a special event might really “pop” if printed on a bolder colored stock such a gold or salmon color.

What if I want only a single copy of my big color poster? There are many commercial printers who are happy to extend a special price for a single, over-sized print job such as a big color poster. Many commercial printers are happy to send paper samples and electronic copies of past jobs to demonstrate the capabilities of their presses, and this is always a good idea to request.

There are many printing options for those who need big color posters and they can be a great deal of fun to design and create.

By: David Granoff