Be warned, many people commit mistakes in poster printing, especially if it is their first time. It is only natural of course to make mistakes, but it is a good idea to be forewarned as to what the most common mistakes are. The more you know early on about the wrong kind poster printing, the fewer mistakes you will commit when it is time to send those designs to the poster company. So, for your reference, below are the worst printing mistakes people commit in poster printing.

The wrong paper

The poster paper is an important property of color posters that some people just ignore. They do not know that the poster paper directly relates to their posters durability and endurance against weathering factors. Choose the wrong kind of paper and your posters will deteriorate and tear easily within a few days, to the detriment of your poster printing campaign. So if you are planning on using outdoor posters, or posters for public viewing, it is best to choose the right paper that is tough and resistant.

The wrong size

Size also matters in printing posters. Choose the wrong size and you will not be able to spread your message easily. Many people commit the common mistake of printing posters that are just too small. They may look alright once you print them, but when you post them in public, usually it is just too small for all people to see. The technique though in deciding the correct size, is simply by observing what size posters usually are in a location. With that as your guideline you can try to match or at least enlarge your own posters a bit for maximum impact for those locations.

The wrong color

Many people also print their posters with the wrong color style. Some, to save money, only use black and white posters, or spot colors to only a few areas of the design. This is not really recommended since a poster is a very visual medium. Full color is really the only way to make a poster work. Otherwise, it will always look simple and ineffective.

The wrong printer

Next, the great big mistake that some people do is to print with the wrong poster company or printer. Some printers are better than others and if you do not do your homework correctly, you might get stuck with a printer that has almost no special printing skills, with no eye for quality. That is why it is important to research and analyze a printing company before you really hire them to do work.

The wrong price

Finally, the worst mistake of all is if you pay for a color poster with a wrong and expensive price. The price of printing posters should be well affordable to most people and businesses. Paying the wrong price is just uneconomical and of course unfair for most people. Try to compare all current poster printing prices across printers by looking at online prices. This should give you a nice idea of the prevailing printing prices and the firms that offer the best affordable price.

So there you have it. The common mistakes in poster printing and some suggestions on how to avoid them. Hopefully you will not be those people who waste money and time with the wrong kind of poster printing.

For comments and inquiries about the article visit: Poster Company

By: Janice Jenkins

There are all sorts of means to promote a cause, an idea, product or a service. There are various promotional tools and gimmicks out there. There are raffles, games, events and then there are aggressive campaigns that involve television and radio. But for all these, 27×39 poster printing remains as a must for campaigns.

No matter what you campaigns are, if you’re looking for a wider or a more general audience base, then 27×39 posters printing it is. Use posters that can command attention without duly trying hard to do so.

Just place 18×24 sized posters in the most favorable locations and it’ll surely get the attention it needs.

If you are to launch a poster campaign, you need to prepare so you’ll put this investment into good use and gain optimum potential.

Here are a few things you should know in order to get you started. Make these considerations and try to see how else you can improve your poster printing project.

1. Study your printing options.

Offset 27×39 poster printing is the most economical choice for printing, provided your posters reasonable size and the quantity you can get for it. The paper stock choice for this is 100lb. Gloss Text or 100lb. Gloss Cover.

If you want a poster with more body and would hold up well even though it is just hanging in thin air, then go for 100lb. Gloss Cover. If you want something that is lighter to haul around, then opt for the 100lb. Gloss Text.

2. Check your locations.

Locations are always important since you seek to reach out closer to your audience. By determining where most of your audience are then you can set up and make reservations in malls and the like.

3. Check your competition

If you are confident about your campaign and of your concept, it wouldn’t hurt perhaps to challenge your competition. Post your posters wherever your competition goes. This is a business tactic since you are after the same audience.

4. Make friends.

If you have a means to promote your posters elsewhere, but to the same target market, you can do so by joining forces with a non-competitive product that has the same target audience.

5. Frame or no Frame?

There are various ways you can hang up your posters. You can tie them up, you can paste them on walls, you can frame them up, you can put them on easels and what have you. Just make sure you have adequate materials to work with your posters.

6. Avoid small details.

Your working on a big material here, which would like be viewed at afar. You might want to use bolder details and not small ones which wouldn’t be visible at all. Make important text more legible too.

7. High-impact

Just because your posters are sized at 27×39, it doesn’t mean that you would have to fill and cram the entire thing. Observe balance and the rules of composition. Do not fear this space and don’t try to make it look too busy.

Notice how posters have more impact with clean lines and ample space? It’s because it leads the eyes to concentrate on the most important message of your poster.

Make your campaigns are all the more successful with these ideas. Print in full color for your 27×39 poster printing and get truly eye-catching posters. Get luscious prints that are visually stunning and expressive by ensuring that you acquire a professional printing company. Do this and everything else will fall into place.

By: Carla San Gaspar

Offline marketing is more real than any other online strategies out there. What more, you can always see the results when marketing offline. In addition, one of the most effective offline marketing strategies is poster printing.

Posters, especially with their various designs and interesting images and messages, can provide a lot of visual opportunities to delight your target audience. The bottom line is to create one with your poster printing company that can attract as well as capture instant attention that can drive a positive response from your prospects.

How do you do that? With these design tips, you can very well design effective print posters for your business.

Get your clue from your target audience. -
Who knows what would make them interested and curious in what you have to say but your audience themselves? Knowing exactly who they are and what they want can go a long way in making this advertising tool as a more effective conveyor of marketing messages.

Use your knowledge of your target audience to design your poster – the size, material, font, color, surface, etc. How well you understand your target clients will also give you directions on where you can post your advertisements strategically. The key here is to get your cues from your target clients so you can provide them with the most effective marketing collateral that would make them interested.

It is THEIR design, not yours. -
Since we are talking about getting your cues from your target clients, it goes without saying that you have to design your print posters according to your target audience. Always remember that your marketing campaign is not about you. Rather, it is all about your target clients.

It is about connecting with your audience. You have to be sure that in just a few seconds, you will get to keep their attention. Therefore, the next time you are thinking about designing your ad, ask your poster printing company on suggestions to make your ad more about your target clients than about you.

This would also mean that your message should be dedicated to what your target audience wants. If your target clients are environmentalists then you should be able to send them ads made from recycled paper and water-based ink. The bottom line to your poster printing is to ensure that your target clients find what they are looking for in your marketing campaign.

Finally, keep it simple. -
From your message to your contact information, the principle of an effective marketing is to keep everything simple and brief. Although posters have larger spaces for you to work on, it also does not follow that you have to fill it up with too many copy.

What you need to remember is that your target audience will only be looking at it for a few seconds. So make those few seconds count. A simple and brief message can make them understand and get to the point that quickly – quickly enough so they can make a decision right away on your offer.

By: Kaye Marks