Working on your images and graphic design using a design software can be an easy start. However, understanding how you can faithfully and ideally maintain the right resolution with pixels and image sizes can be quite tricky, especially for four color printing projects.

Remember to use these points when making your own design for your prints, whether these are small business cards tor large format poster prints. Note too on some customization that may be entailed in your printing project if you are not well versed in the identification and use of colors, necessary to fulfill your print jobs.

Four Color Printing Reminders for Beginners

1. It is cheaper to print with two colors than four is erroneous.

• If your prints are run using small presses, the prints will be printed in only two solid colors of any variety. Like black and red or blue and yellow. However, if you think the limited colors or inks use will save you money, that is an error many clients make.

• The inks used for such jobs are pre-mixed and are not composites of CMYK. Thus, it requires the same treatment such as spot colors that are custom jobs.

2. Four color printing and using spot colors

• Four color printing is the default printing set-up. It uses the process inks of Cyan, Magenta, Yellow and Black to recreate your designs and colors. By layering these inks, the printers does it best to capture the original colors of your designs.

• However, if you do not know how to distinguish spot colors from CMYK, especially when designing your own print, you might accidentally go into spot color treatment for your prints which can be expensive.

• At the same time, if you don’t know that you are using a spot color for your design, you may compromise the quality of the colors you chose if you do not want to obtain the spot color treatment.

• Spot colors, also identified as Pantone colors, are specific and special ordered colors. This is a custom order that is more expensive than the standard four color or cmyk print because the inks are ordered separately. Additional color merits additional costs, specially since these inks will be solely used for your print job.

• Also, when you print with pantone colors, the print job is treated separately. Your printing job already assumes the cost of setup and plates. The amount of colors you use contributes directly to the print job as well.

3. Remember that a rich black is different from just black.

• The former can be achieved by combining certain hues of the darkest colors of cyan, magenta and yellow so that when your design are printed out, you have a rich and deep color. Do not mistakenly just use the hue black on your color palette as that may not be enough.

• Black is used to define the shadows and give contrasts or highlights necessary to bring out the detail of your prints. Make sure to fully use the advantages presented by four color printing to give you life like images and colorful prints which have different values.

Consult with a color printing company just what your options. To what lengths are the strengths of CMYK and when you need to use Pantone colors. There are online printing companies who can give you assistance and answer your queries through the help of graphic designers. Be resourceful and make full use of the services provided by online four color printing companies.

By: Joel Owens

There are all sorts of means to promote a cause, an idea, product or a service. There are various promotional tools and gimmicks out there. There are raffles, games, events and then there are aggressive campaigns that involve television and radio. But for all these, 27×39 poster printing remains as a must for campaigns.

No matter what you campaigns are, if you’re looking for a wider or a more general audience base, then 27×39 posters printing it is. Use posters that can command attention without duly trying hard to do so.

Just place 18×24 sized posters in the most favorable locations and it’ll surely get the attention it needs.

If you are to launch a poster campaign, you need to prepare so you’ll put this investment into good use and gain optimum potential.

Here are a few things you should know in order to get you started. Make these considerations and try to see how else you can improve your poster printing project.

1. Study your printing options.

Offset 27×39 poster printing is the most economical choice for printing, provided your posters reasonable size and the quantity you can get for it. The paper stock choice for this is 100lb. Gloss Text or 100lb. Gloss Cover.

If you want a poster with more body and would hold up well even though it is just hanging in thin air, then go for 100lb. Gloss Cover. If you want something that is lighter to haul around, then opt for the 100lb. Gloss Text.

2. Check your locations.

Locations are always important since you seek to reach out closer to your audience. By determining where most of your audience are then you can set up and make reservations in malls and the like.

3. Check your competition

If you are confident about your campaign and of your concept, it wouldn’t hurt perhaps to challenge your competition. Post your posters wherever your competition goes. This is a business tactic since you are after the same audience.

4. Make friends.

If you have a means to promote your posters elsewhere, but to the same target market, you can do so by joining forces with a non-competitive product that has the same target audience.

5. Frame or no Frame?

There are various ways you can hang up your posters. You can tie them up, you can paste them on walls, you can frame them up, you can put them on easels and what have you. Just make sure you have adequate materials to work with your posters.

6. Avoid small details.

Your working on a big material here, which would like be viewed at afar. You might want to use bolder details and not small ones which wouldn’t be visible at all. Make important text more legible too.

7. High-impact

Just because your posters are sized at 27×39, it doesn’t mean that you would have to fill and cram the entire thing. Observe balance and the rules of composition. Do not fear this space and don’t try to make it look too busy.

Notice how posters have more impact with clean lines and ample space? It’s because it leads the eyes to concentrate on the most important message of your poster.

Make your campaigns are all the more successful with these ideas. Print in full color for your 27×39 poster printing and get truly eye-catching posters. Get luscious prints that are visually stunning and expressive by ensuring that you acquire a professional printing company. Do this and everything else will fall into place.

By: Carla San Gaspar